Endurance Land development for Whitbread’s Hub by Premier Inn, officially opens!

On the 23rd March, the third London Hub by Premier Inn was officially opened by Managing Director of Whitbread Hotels & restaurants Paul Flaum. The ceremony was attended by the developers of the site, Endurance Land.

This marks the end to a remarkable story of central London development. Endurance Land acquired the existing “BanglaCity” Cash and Carry in 2012. The central London development specialist secured planning consent for a 189 bed hotel, tailored for the emerging hub by Premier Inn brand, before commencing work in January 2014.

Having tackled the major challenges that exist on such a constrained site with such limited access, Endurance Land were delighted to have completed the building in early February before handing over to the Whitbread team who subsequently opened for trading on the 29th February.

The site’s location, close to Liverpool Street, Spitalfields Market and the bustle of Brick Lane, together with its highly innovative and evolved technically specification are likely to ensure its success as the perfect hotel for the 21st century traveller, including the world’s only hotel rooms that can be controlled from your apple wrist watch!

Jonathan Fletcher, Managing Director of Endurance Land said; “We are delighted to have completed this exceptional hotel after 2 years on site and we hope to evolve our relationship with both Whitbread (the tenant) and London Borough of Tower Hamlets Planners as we continue to prove our expertise in managing the numerous stakeholders involved in a development of this nature.

“From the outset, working in collaboration with Tower Hamlets, our neighbours and the local community whilst managing both the requirements of our tenant and investor’s needs, Endurance Land prioritised early engagement and constant evaluation in order to successfully deal with the complex and changing dynamics of the development.”

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